Marketing For Authors
Bookstagram Tours
Marketing Plans
Website & Social Media Audits
Market Research
Bookstagram Tours
Whether you want to make a splash on your launch day, or reach new readers for an existing title, a Bookstagram tour is a great way to connect with new readers, while generating honest reviews.
How it Works
We match your book to book influencers on Instagram who read your genre.
We handle the logistics like securely sharing your e-book, communicating deadlines, and scheduling tour details.
Bookstagrammers will post a review of your book on Instagram, which will give you exposure to their reader base.
We’ll provide a wrap-up report to capture the reviews posted, along with engagement metrics.
Want to see the results in action? Download this free Bookstagram case study.
Marketing Plans
I have fifteen years of experience in the field of digital marketing, so I know what it takes to launch a successful campaign. I’ve been responsible for creating holistic marketing and content plans that span multiple digital touchpoints for companies ranging from Fortune 500 corporations to small businesses.
The marketing plans I offer are a comprehensive strategy to ensure your book captures the attention of your target readers before and after publication.
Together, we will create a plan that includes a strategy for success on key digital platforms such as social media channels, digital book product pages, websites and email. Our goal will be to reach the right readers at the right time and convert them into paid customers.
Website & Social Media Audits
Is your website not getting enough visits or are you struggling with how to portray your personal brand on social media? Maybe you’d like to increase your email subscribers, but you’re struggling with how to do it?
Whether you’re a new or established author, I can perform a website and social media audit, where I will evaluate the strengths and opportunities for improvement across your digital profiles.
At the end, you’ll receive a comprehensive report with actionable suggestions for how you can continue to develop your brand and reach your readers online.
Market Research
What does the competitive landscape look like for your book’s genre? What are comparable titles and why is it important to know what they are? Who are your target readers and how do you find them? What should your book be priced at? What are common keywords in your genre? Which keywords are overused?
I’ll conduct market research analysis so you’re armed with the intelligence you need to stand out in your genre. This in turn can be leveraged as you plan out publication and marketing strategies in preparation for your book’s release.